About

From Tāmaki Aotearoa, New Zealand ‘The World is Omni’ was created to promote the music of local hip-hop crew Omni Potent. A ‘one week only’ pop-up shop stocked with exclusive merchandise and second hand streetwear turned into a permanent store.

With hip-hop music at the core, Omni made their pledge to sell local music in the store at 0% percent commission as a way to encourage artists to sell their own physical music for a more profitable return. (During the pandemic this was crucial for artists)

Word got around town and it wasn’t until we started stocking our favourite local brands Bassment, Arcade, Vic NZ, Sky Pirates in store.

Due to the lockdown of 2021 we closed the doors to our original store in St Kevins Arcade, Karangahape road. Through '22 to '24 we've continued to pop-up every few months in Ponsonby Central.

Now in 2025 we are fortunate to be open permanently again stocking our favourite local brands & consigning some of the finest streetwear in the city.

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