ABOUT US

From Central Auckland, New Zealand ‘The World is Omni’ was created to promote the music of local Hip-hop crew Omni Potent. A ‘one week only’ pop-up shop stocked with exclusive merch and second hand streetwear turned into a permanent store with the help of affiliates. The week went by and the store organically stayed opened for 8 months.

With hip-hop music at the forefront of the store. Omni made their pledge to sell local music in the store at 0% percent commission as a way to encourage artists to sell their own physical music for a more profitable return. (During the pandemic this was crucial for artists.)

Word got around town and it wasn’t long til local brands Bassment, Arcade, Vic NZ, Sky Pirates started to stock in store.

Due to the lockdown of 2021 we closed the doors to our store, however we continue to pop-up every few months. Stocking our favourite local brands & providing some of the finest streetwear in the city. Follow our IG to stay up to date with our latest online drops & pop-up stores.

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